Typical problems

Posted on: August 20, 2013

Typical problems encountered (after some analysis/work)

  • There is no business/practice plan
  • Partnership not clear about its shared goals beyond financial goals
  • A lack of direction
  • There is no marketing plan
  • Lack of information about the market and/or client perceptions and satisfaction
  • The firm does not understand/has the wrong idea about marketing
  • Low staff morale
  • Too sales oriented (lack of marketing thinking and preparation)
  • Lack of internal systems (management information, marketing databases, etc)
  • Partnership in conflict
  • Ad-hoc and erratic marketing activities
  • Lack of external market and client perception information
  • Reward systems do not support the required change in behaviour
  • Insufficient training or confidence amongst key people
  • Difficulty in managing change (in culture, organisation, clients, work etc)

Original branding by Matt Playford · A site by Fresh01