Marketing and Advertising

Posted on: August 13, 2013
Glenn Van Ekeren Creative people exhibit a continuous discontent with uniformity.
Earl Nightingale Creativity is a natural extension of our enthusiasm.
Epictetus, ancient Greek philosopher We have two ears and one mouth so we may listen more and talk less
Warren Buffet It takes 20 years to build a reputation and five minutes to ruin it
Bill Gates Your most unhappy customers are your greatest source of learning. 
David Ogilvy I notice increasing reluctance on the part of marketing executives to use judgement; they are coming to rely too much on research, and they use it as a drunkard uses a lamp post: for support, rather than for illumination. 
Charles Darwin It is not the strongest of the species that survives, not the most intelligent that survives. It is the one that is most adaptable to change. 
Leonardo da Vinci Simplicity is the ultimate sophistication. 
Jack Welch Marketing isn’t somebody’s responsibility, marketing is everybody’s responsibility. 
Henry Ford If I’d asked people what they wanted, they would have said faster horses. 
Rosabeth Moss Kanter The secret of innovation is that it gives you a temporary monopoly. It means that you can charge more for it
Peter F Drucker Plans are only good intentions unless they immediately degenerate into hard work
Philip Kotler If you fail to plan, you plan to fail
Bateson Quality is generally conceptualised as an attitude, the customer’s comprehensive evaluation of a service offering. It is built up from a series of evaluated experiences and hence is less dynamic than satisfaction. Satisfaction is the outcome of the evaluation a consumer makes of any specific transaction
David Maister New business will be won only to the extent that the client believes that the professional is interested, cares and is trying to help
David Ogilvy It’s not creative unless it sells
Benjamin Franklin It takes many good deeds to build a good reputation, and only one bad one to lose it
Milton H Erikson MD All successful communication is hypnosis
David Maister Being good at business development means nothing more than a sincere interest in clients and their problems and a willingness to go out there and spend time being helpful to them
Robert Louis Stevenson Everyone lives by selling something
Will Rogers If advertisers spent the same amount of money on improving their products as they do on advertising then they wouldn’t have to advertise them
Lord Northcliffe Journalism: A profession whose business it is to explain to others what it personally does not understand
The Times Lord Leverhulme once said that he knew very well that half the money spent by his company on advertising was wasted. The problem was to find out which half
Cherokee Oh Great Spirit, grant that I may never find fault with my neighbour until I have walked the trail of life in his moccasins
Stephen R Covey Seek first to understand and then to be understood
David Ogilvy The consumer is not a moron. She is your wife
William McGowan The meek shall inherit the earth, but they’ll never increase market share
E B White There is no great writing, only great rewriting
H G Wells There’s no passion equal to the passion to alter someone’s draft
Dale Carnegie You can close more business deals in two months by becoming interested in other people than you can in two years trying to get people interested in you
Tom Peters We are exactly as good as the clients who push us the hardest
Schultz, Tannenbaum & Lauterborn What most marketers face today is a parity marketplace in which the only true differentiating features are either logistics or communications
Philp Kotler Whilst advertising is what you pay for, PR is what you pray for
Sigmund Freud 1915 Words were originally magic and to this day words have retained much of their ancient magical power

Original branding by Matt Playford · A site by Fresh01