Cross cultural communication

Posted on: December 2, 2012

In the current edition of Professional Marketing magazine http://www.pmforum.co.uk/magazine/index.aspx  there’s an article by me on communicating and developing business relationships in multi-cultural  and cross cultural business environments. Three key models are explored and some practical guidance is provided.

Due to space limits, the following nine dimensions of cultural leadership competencies from the Globe project were omitted, so they are below:

  1. Performance orientation – extent to which an organisation encourages and rewards group members for performance improvement and excellence
  2. Assertiveness orientation – the degree to which individuals are assertive, confrontational and aggressive in social relationships
  3. Future orientation – how individuals engage in future-oriented behaviours such as planning, investing in the future and delaying gratification
  4. Human orientation – extent to which individuals reward people for being fair, altruistic, friendly, generous, caring and kind to others
  5. Collectivism I – Institutional collectivism – whether institutional practices encourage and reward collective distribution of resources and collective action
  6. Collectivism II – In group collectivism – reflects the degree to which individuals express pride, loyalty and cohesiveness in their organisations or families
  7. Gender egalitarianism – whether gender role differences and gender discrimination is minimised
  8. Power distance – the degree to which members of an organisation agree that power should be unequally shared
  9. Uncertainty avoidance – the extent to which members of an organisation strive to avoid uncertainty by reliance on social norms, rituals and bureaucratic practices to alleviate unpredictability of future events

And the following model is discussed in the article:

article.axd

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