Social Media for Lawyers

Posted on: August 10, 2018

“Social Media in Business Development and Relationship Management: A Guide for Lawyers”

Social Media in Business Development and Relationship Management: A Guide for Lawyers

I spent my 2018 summer months writing a short (around 30,000 words) booklet which is designed to be a pragmatic guide for lawyers on social media in business development and client relationship management. It addresses both firm-wide and individual lawyer approaches. Publication of Social Media in Business Development: A Guide for Lawyers is expected in November 2018.

The booklet provides a practical introduction to social media for lawyers. It starts with a review of the benefits and risks of social media use by lawyers so that those in management positions with little knowledge of social media can make informed policy decisions. By avoiding technical details and jargon, it then offers an introductory and pragmatic guide on how all lawyers – irrespective of industry sector, firm size or client base – can successfully integrate social media into their marketing, business development and client relationship management programmes.

Containing essential information on the benefits and risks of social media in the legal sector, it examines the social media platforms used by many law firms (LinkedIn, Twitter, Facebook and YouTube) and gives an overview of those less frequently used – enabling lawyers to make an informed choice. It provides step-by-step instructions for setting up profiles and pages and using them on an ongoing basis.

As well as featuring practical advice for setting up and using social media as an integral part of a lawyer’s business development activity, it also offers guidance on:

  • how to develop a marketing plan and campaign;
  • how to write great blogs and social media posts; and
  • how to integrate social media into a structured content management plan that supports business development objectives.

It also addresses how central systems, technology and support can be used to ensure that social media plays an effective part of a firm’s business development programmes. So, in addition to lawyers, it will useful to marketing and human resource professionals in law firms who want to ensure the effective and sustainable use of social media.

The book contains case studies of how lawyers and law firms are using social media. Firms involved include:

  • Baker Law
  • Clutton Cox
  • Forsters
  • Inksters
  • Thackray Williams
  • Wollen Michelmore

Overview of contents

  • Introduction
  • The business case for social media
    • Benefits of social media
    • Risks in social media (and how to avoid them)
  • Overview of the common platforms
  • Develop a plan
    • Firm and practice groups
    • Individual lawyers
  • Use LinkedIn
    • Company account and profile
    • Lawyer account and profile
    • Building your profile – step by step (include settings)
    • Making connections
    • Liking, commenting upon and sharing others’ material
    • Using messaging and InMail
    • Writing status updates
    • Endorsements and recommendations
    • Publishing articles
    • Using groups
    • Advertising
  • Using Twitter
    • Overview
    • Company and team accounts and profile
    • Individual account
    • Using public and private lists
    • Tweeting, retweeting and commenting
    • Hashtags and live tweeting at events (tweet walls)
  • Using Facebook
    • Company, community and personal pages
    • Curating and moderating
  • Blogging
    • General guidelines
    • Writing tips (include emotion, engagement and embedding)
    • Effective titles
  • Content development and management
  • Central management
    • Policies
    • Brand, style and tone of voice
    • Analytics and monitoring effectiveness
    • Training and support
    • Disaster recovery plans
    • Tools to support management

To order a copy of the £45 book (ISBN: 9781787422360) – please visit https://www.globelawandbusiness.com/special-reports/social-media-in-business-development-and-relationship-management-a-guide-for-lawyers

Social media in the professions blogs

In the meantime, here are some links to blog posts relating to social media for lawyers

https://www.kimtasso.com/google-social-media-advertising/ (April 2018)

https://www.kimtasso.com/search-engine-optimisation-seo-update/ (March 2018)

https://www.kimtasso.com/persuasive-writing-titles-tweets/ (March 2017)

https://www.kimtasso.com/private-client-marketing-digital-and-traditional-methods/ (November 2017)

https://www.kimtasso.com/expert-rock-star-using-passle-content-creation-distribution/ (December 2016)

https://www.kimtasso.com/referrer-management-back-to-basics-and-the-role-of-social-media/ (March 2016)

https://www.kimtasso.com/book-review-understanding-digital-marketing-marketing-strategies-for-engaging-the-digital-generation-by-damian-ryan-third-edition-kogan-page/ (November 2015)

https://www.kimtasso.com/faq/integrate-social-media-business-development/ (December 2013)

https://www.kimtasso.com/six-tips-to-integrate-social-media-into-b2b-professional-services-campaigns/ (September 2013)

https://www.kimtasso.com/hootsuite-social-media-management-enterprise-system/ (April 2013)

https://www.kimtasso.com/advanced-social-media-use-amongst-lawyers-accountants-and-surveyors/ (November 2012)

https://www.kimtasso.com/twitter-use-in-top-uk-law-firms/ (March 2012)

https://www.kimtasso.com/law-society-publishes-social-media-practice-note/ (December 2011)

https://www.kimtasso.com/social-media-helpful-to-lawyers-accountants-and-surveyors/ (October 2011)

https://www.kimtasso.com/a-beginners-guide-to-linkedin-for-lawyers-accountants-and-surveyors/  (January 2011)

https://www.kimtasso.com/white-paper-on-social-media-in-selling-for-lawyers-accountants-and-surveyors/ (December 2010)

https://www.kimtasso.com/part-one-why-twitter-for-lawyers-accountants-and-surveyors/ (December 2009)

https://www.kimtasso.com/introducing-twitter-to-lawyers-accountants-and-surveyors/ (December 2009)

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