Ten psychological ideas that employers, recruiters and HR people need to know

Posted on: November 2, 2018 psychological ideas that employers, recruiters and HR people

An article about the ten psychological ideas that employers, recruiters and HR people need to know has just been published in the world-leading recruiting and talent acquisition blog Undercover Recruiter. Almost half a million people read Undercover Recruiter every month. The article describes the following ideas: Cognitive bias Non-Verbal Communication (NVC) First impressions Rapport and trust […]

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Legal marketing case study: Social media in business development and relationship management: A guide for lawyers by Kim Tasso (Book review)

Posted on: October 26, 2018 Social Media in Business Development and Relationship Management: A Guide for Lawyers

This week I was delighted that my sixth book “Social media in business development and relationship management: A guide for lawyers” was published by Globe Law and Business The introductory guide is designed for lawyers and law firms (whether providing consumer or commercial legal services) who are assessing whether social media has a role to […]

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Leadership and management: Maverick Magpies and Predictable Pigeons

Posted on: October 19, 2018 Leadership and management: Maverick Magpies and Predictable Pigeons

There is a myth that magpies are attracted to shiny, sparkly things. The myth says that they will even steal them. (In 2014 researchers at Exeter University disproved the idea that magpies are attracted to shiny things – but bear with me while I continue my metaphor). Creative swiping was a term coined by Tom […]

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Better Business Relationships – Book launch

Posted on: October 11, 2018 Better Business Relationships Book Launch Bloomsbury October 2018

I wanted to thank all of those who were kind enough to join me at The Brand Exchange   in the City of London for the official launch of my fifth book “Better Business Relationships – Insights from psychology and management for working in a digital world”. It was an eclectic group of guests which happily […]

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Book review: Reinforcements: How to get people to help you by Heidi Grant

Posted on: October 3, 2018 Reinforcements - why asking for help is difficult

The original (shorter) review of Reinforcements: How to get people to help you by Heidi Grant was published in the October edition of Professional Marketing magazine http://www.pmforum.co.uk/pm-magazine/pm-magazine.aspx Reinforcement can mean a) enlisting extra help and b) a process to establish a particular behaviour using reward. Cleverly, this short book addresses both. It’s stuffed with interesting […]

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