Client Experience Management (CEM) – Research into the client journey at law firms

Posted on: July 20, 2018 Client Experience Management (CEM) – Research into the client journey at law firms

Whilst presenting a paper on strategic marketing at a recent professional services marketing conference in Sussex https://www.kimtasso.com/strategy-silos-is-marketing-guilty-too-align-integrate-focus-educate-and-champion/, one of my fellow presenters was Jonathan Winchester, chief executive of insight6 Limited https://insight6.com/ (which some of you may know as Shoppers Anonymous). He gave a fascinating talk about Client Experience Management (CEM which some refer to as […]

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System review – Intapp integrates technology and information across the client life cycle

Posted on: May 30, 2018 Intapp integrates technology and information across the client life cycle

As part of my ongoing review of technology systems supporting professional service firms (PSFs), I went along recently to speak to Mark Bilson of Intapp. Intapp is an interesting cloud-based platform as Intapp integrates technology and information across the client life cycle at a firm – once understood the potential impact of the platform is […]

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Book Review – The Analytical Marketer – How to transform your marketing organization by Adele Sweetwood

Posted on: January 9, 2017 The analytical marketer – how to transform your marketing organisation by Adele Sweetwood

Health warning: This book “The Analytical Marketer – How to transform your marketing organization” by Adele Sweetwood is for serious marketers who are faced with adapting their marketing organisations to embrace the exciting (albeit a little bit scary) transformation being driven by the advances in marketing technology and automation.   This is an expanded review of the one […]

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Legal Marketing Case Study – Fisher Meredith family law services and so much more

Posted on: May 19, 2016 Legal marketing case study - Fisher Meredith

Here’s the latest legal marketing case study. I admit that I’ve admired the marketing communications of Fisher Meredith for some time – particularly the series of small transport posters that appeared regularly at my local train station for many years that seemed to embed their presence in the community and enabled them to really punch […]

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