Help your lawyers understand and engage with social media effectively

Posted on: November 16, 2018

Gaining lawyer interest and engagement with the potential value of social media in both business development and relationship management is a regular theme in buy-in and marketing training workshops. So this new book is designed to help your lawyers understand and engage with social media effectively. There’s a challenging education element – helping lawyers to […]

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Ten psychological ideas that employers, recruiters and HR people need to know

Posted on: November 2, 2018 psychological ideas that employers, recruiters and HR people

An article about the ten psychological ideas that employers, recruiters and HR people need to know has just been published in the world-leading recruiting and talent acquisition blog Undercover Recruiter. Almost half a million people read Undercover Recruiter every month. The article describes the following ideas: Cognitive bias Non-Verbal Communication (NVC) First impressions Rapport and trust […]

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Thought leadership campaigns and project management: Eight Essentials

Posted on: September 21, 2018 thought leadership campaign project management

At a recent thought leadership campaign and project management workshop (http://www.pmforum.co.uk/training.aspx) we spent a while considering the strategic context for identifying, gaining support for, developing and executing thought leadership campaigns. These eight essentials emerged from our discussion:  1. Entrepreneurship Marketing is about anticipating client needs and fulfilling them profitably. Thought leadership needs an entrepreneurial approach […]

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Book review: Endorsements for Better Business Relationships

Posted on: September 12, 2018 Better Business Relationships

My new book “Better Business Relationships – Insights from psychology and management for working in the digital world” (further details at https://www.kimtasso.com/publications/better-business-relationships/) will be published on 20th September. I’m humbled and deeply grateful for the following endorsements of the book: “Occasionally you come across books that are timely, utterly important and overdue. This is one […]

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Strategy silos – is marketing guilty too? Align, integrate, focus, educate and champion

Posted on: July 18, 2018 Strategy silos – is marketing guilty too? Align, integrate, focus, educate and champion

A short while ago, I travelled to Birmingham for a West Midlands Professional Marketing Forum  meeting to talk about “Towards strategic marketing”. Yesterday, I presented at a professional services conference in Sussex (organised by Consortium  and supported by CIM) and presented on a similar topic. Whereas we often consider our lawyers, accountants and surveyors to work in silos I […]

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