Cross Cultural

Conference report: “You haven’t heard it all before” Professional Marketing Forum conference September 2019 (Innovation, procurement, campaigns, creativity, assertiveness)

This conference report on the Professional Marketing Forum conference September 2019 was published in the November edition of Professional Marketing magazine https://www.pmforum.co.uk/pm-magazine/pm-magazine.aspx  Lucy Canning of Grant Thornton UK kicked off proceedings by challenging the “echo chamber of assumptions” in professional services marketing and suggesting that we “tear up the rule Read More

2019-11-11T10:21:04+00:00November 11, 2019|Accountants, Kim's Blog, Lawyers, Management Skills, Marketing|

Book review: Lost connections – Why you’re depressed and how to find hope by Johann Hari

(Important update at March 2023 - please read this post art and science of overcoming clinical depression (2021) by Oliver Kamm" (kimtasso.com)). Today is World Mental Health Day. As a psychologist, counsellor and trustee of a mental health charity I thought I’d share my thoughts on this brilliant book. “Lost Read More

2023-03-10T14:58:15+00:00October 10, 2019|Kim's Blog, Relationship Management, Social Media, Statistics and trends|

Book review of Better Business Relationships by Paul English of Grant Thornton International

This book review of Better Business Relationships by Paul English of Grant Thornton appeared in the Winter 2018 edition of Professional Marketing magazine Kim Tasso reminds us early on in her book that while no one teaches you about relationships, nearly every aspect of business life demands effective relationships skills. Read More

2018-12-05T10:05:35+00:00December 5, 2018|Accountants, Kim's Blog, Lawyers, Management Skills, Marketing, Property, Relationship Management, Selling|

Book review: “The change catalyst – secrets to successful and sustainable business change” by Campbell MacPherson (Change Management)

I was at the Business Book Awards https://www.businessbookawards.co.uk/  in March. I saw Campbell’s humble and humorous acceptance speech when this book scooped the overall winner prize. The judges’ glowing commendations  meant that I simply had to read it. The change catalyst is indeed a great book. It's beautifully written and a Read More

2018-09-26T14:23:53+01:00September 26, 2018|Kim's Blog, Management Skills, Strategy|
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