HR

How to design a marketing and business development team

I’m frequently asked to help with the challenge of how to design a marketing and business development team in professional service firms that is fit for the future. I have developed a consultancy methodology for doing so. I recently used it to talk through the process with the director of Read More

2023-03-23T14:42:15+00:00November 20, 2015|Kim's Blog, Management Skills, Marketing, Strategy|

Checklist: 25 practical and professional skills for marketing and business development assistants (2015)

Yesterday saw another successful training session for PM Forum with delegates from legal, accountancy and property firms at the “Practical and Professional Skills for marketing and business development assistants” http://www.pmforum.co.uk/training/ Summarising the discussion, here is a checklist of 25 practical and professional skills for marketing and business development assistants. Perception  Read More

2015-11-20T15:38:58+00:00November 20, 2015|Kim's Blog, Marketing|

Futurologist Chris Yapp on “The professional firms of 2020”

At the recent Professional Marketing Forum conference (I wrote a review for the magazine which was published on 1st November) http://www.pmforum.co.uk/magazine/ futurologist Chris Yapp gave his view on the future of professional firms. He referred to the recent research by Deloitte/Oxford University which focused on the impact of artificial intelligence Read More

7 building blocks of a proactive marketing executive (2015)

A few weeks ago I had the pleasure of leading 18 delegates from the legal, accountancy and engineering professions as we explored the personal, professional and technical challenges of becoming a “proactive marketing executive”. http://www.pmforum.co.uk/training/ Whilst we acknowledge that many marketing and business development professionals necessarily start their careers in Read More

2015-10-07T16:22:40+01:00October 7, 2015|Kim's Blog, Marketing, Relationship Management|
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