Integrated Marketing Communications

Marketing Continuing Professional Development (CPD) – The power of reflection?

Once a year I have to produce four reflective learning statements for the Chartered Institute of Marketing (CIM) in order to maintain my Chartered Marketer status as a Fellow of CIM. Each year I put off this exercise until the last minute. Yet I always emerge from the process feeling Read More

2022-08-30T16:36:40+01:00August 30, 2022|Kim's Blog, Marketing|

Video in the marketing mix

During the Covid-19 lockdown there was an explosion of video content from professional services firms. There was also an increase in content (some through webinars and a lot through video!) about producing and distributing video content. Over the last year, I too have been experimenting with video in my marketing Read More

2021-04-03T14:19:14+01:00April 3, 2021|Kim's Blog, Marketing, Social Media, Web Sites|

Developing a private client practice – 10 insights (July 2017)

In July 2017, I presented another of the successful MBL sessions on “Developing a private client practice”. As the nature and interests of the delegates – and the most pressing issues in the legal market – vary at each workshop, so the key points change. Here are the topics that Read More

2021-04-03T16:46:41+01:00August 2, 2017|Kim's Blog, Lawyers, Management Skills, Marketing, Social Media, Strategy|
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