Leadership and management: Maverick Magpies and Predictable Pigeons

Posted on: October 19, 2018 Leadership and management: Maverick Magpies and Predictable Pigeons

There is a myth that magpies are attracted to shiny, sparkly things. The myth says that they will even steal them. (In 2014 researchers at Exeter University disproved the idea that magpies are attracted to shiny things – but bear with me while I continue my metaphor). Creative swiping was a term coined by Tom […]

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Better Business Relationships – Book launch

Posted on: October 11, 2018 Better Business Relationships Book Launch Bloomsbury October 2018

I wanted to thank all of those who were kind enough to join me at The Brand Exchange   in the City of London for the official launch of my fifth book “Better Business Relationships – Insights from psychology and management for working in a digital world”. It was an eclectic group of guests which happily […]

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Book review: Reinforcements: How to get people to help you by Heidi Grant

Posted on: October 3, 2018 Reinforcements - why asking for help is difficult

The original (shorter) review of Reinforcements: How to get people to help you by Heidi Grant was published in the October edition of Professional Marketing magazine http://www.pmforum.co.uk/pm-magazine/pm-magazine.aspx Reinforcement can mean a) enlisting extra help and b) a process to establish a particular behaviour using reward. Cleverly, this short book addresses both. It’s stuffed with interesting […]

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Book review: “The change catalyst – secrets to successful and sustainable business change” by Campbell MacPherson (Change Management)

Posted on: September 26, 2018 Change management Change Catalyst

I was at the Business Book Awards https://www.businessbookawards.co.uk/  in March. I saw Campbell’s humble and humorous acceptance speech when this book scooped the overall winner prize. The judges’ glowing commendations  meant that I simply had to read it. The change catalyst is indeed a great book. It’s beautifully written and a welcome addition to change management […]

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Book review: Endorsements for Better Business Relationships

Posted on: September 12, 2018 Better Business Relationships

My new book “Better Business Relationships – Insights from psychology and management for working in the digital world” (further details at https://www.kimtasso.com/publications/better-business-relationships/) will be published on 20th September. I’m humbled and deeply grateful for the following endorsements of the book: “Occasionally you come across books that are timely, utterly important and overdue. This is one […]

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