Management

Moving your career beyond Head of Marketing – PM Forum event report

KPMG hosted a panel discussion last night where some of the brightest stars of professional services marketing shared their reflections, insights and advice on how to break through to the next step of your career beyond Head of Marketing roles. I’ve summarised the key points from speakers and contributors (Simon Read More

2014-09-18T12:11:09+01:00September 17, 2014|Accountants, Kim's Blog, Lawyers, Management Skills, Marketing|

Book review: “Developing a business strategy – How to use strategic planning to start up or grow your business” FT Essential Guides by Vaughan Evans

I’ve read numerous books on strategy since before my MBA in 1996 and ever since. There were some good and some poor. As part of preparing for the forthcoming course on “Being more strategic” for PM Forum http://www.pmforum.co.uk/training/ I needed to select a couple of books to recommend to delegates. Read More

2014-08-19T16:00:04+01:00August 19, 2014|Accountants, Kim's Blog, Lawyers, Management Skills, Marketing, Strategy|

Book review: “Leadership transformed – how ordinary managers become extraordinary leaders” by Dr Peter Fuda

I read this book a while ago but have mentioned it to several people (leaders) recently during coaching programmes so thought I’d write a short review to encourage them to read it. The book, which is based doctoral research using 360 degree feedback (Leadership/Impact instrument – a registered trademark of Read More

2014-08-05T16:47:55+01:00August 5, 2014|Accountants, Kim's Blog, Lawyers, Management Skills, Strategy|

Book review – Rainmakers (Business Development for lawyers) by Geoffrey Lander

I am immensely grateful for another lovely review of my fourth book "Rainmakers and Trailblazers - Step by step business development for lawyers" - this time from Geoffrey Lander. "If there was a Hall of Fame for business development gurus then Kim Tasso would be a first ballot certainty, for both Read More

2014-06-05T17:23:07+01:00June 5, 2014|Kim's Blog, Lawyers, Marketing, Relationship Management, Selling|

Marketing accountability and creativity, crisis management pragmatism, social media success and new banking brands at AMBA

I travelled into the depths of leafy Kent yesterday to attend the Association of MBAs (AMBA) http://www.mbaworld.com/ spring refresher day at Kent Business School. It looked like a balanced programme – two academics in the morning and two practitioners in the afternoon. Accountability vs. courage in marketing After luring the Read More

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