Mobile Marketing

What are the essential skills for modern marketers?

I was interested to see the Econsultancy research infographic on the essential skills for modern marketers back in May https://econsultancy.com/blog/64903-what-are-the-essential-skills-for-modern-marketers-infographic#i.1id4kau1ds2dmr – especially when compared to the recently launched new Chartered Institute of Marketing (CIM) standards: http://kimtasso.com/views-new-marketing-standards-cim/ which is summarised as follows: Core Technical Behaviours Insights Reputation,   risk and compliance Commercially Read More

2014-07-29T15:41:41+01:00July 29, 2014|Kim's Blog, Marketing, Statistics and trends, Strategy|

Property marketing case study – Kurt Özfıçıcı at Fresh01 on virtual tours, drones, Google glasses and projection mapping

As part of my research into what’s happening (and, more importantly, what’s likely to be happening) in the fast moving world of property and real estate marketing, I spoke to Kurt Özfıçıcı who heads Fresh01 creative digital consultancy http://fresh01.com/. Their property clients include: ATIS Real, BNP Paribas, Lendlease and Bluewater. Read More

2014-06-05T17:00:55+01:00June 5, 2014|Kim's Blog, Marketing, Property, Social Media, Statistics and trends|

Property marketing case study: Adam Tinworth on the challenges of on-line communities and content management

As part of my research into what’s happening (and, more importantly, what’s likely to be happening) in the fast moving world of property and real estate marketing, I spoke to Adam Tinworth, a former features editor at Estates Gazette and now a lecturer in digital journalism and a digital strategist Read More

2014-05-19T11:38:36+01:00May 19, 2014|Kim's Blog, Marketing, Property, Social Media, Statistics and trends, Strategy, Web Sites|

Property marketing case study – Antony Slumbers: a sense of place, experiential marketing and augmented reality

As part of my research into what’s happening (and, more importantly, what’s likely to be happening) in the fast moving world of property and real estate marketing, I spoke to Antony Slumbers who does “adventures in technology and corporate real estate” with initiatives such as Glasnost21 (CRM, sales pipeline and Read More

2014-05-02T18:49:23+01:00May 2, 2014|Kim's Blog, Marketing, Property, Social Media, Statistics and trends, Web Sites|
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