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Lessons from digital marketing webinars (June 2023)

Things continue to move at pace in the world of digital marketing and marketing automation (MarTech). It’s hard to find valuable and reliable sources of information so I wanted to share some insights from some excellent webinars I recently attended. Lessons from digital marketing webinars (June 2023): How to get Read More

2023-06-19T09:32:46+01:00June 12, 2023|Kim's Blog, Marketing, Social Media, Web Sites|

Book review – Brilliant personal effectiveness by Douglas Miller

The start of a New Year means new habits right? I have run training sessions on improving personal effectiveness for many years so it was good to find an introductory book that covers the majority of the topics. It also contains a fair amount of positive psychology (which is pretty Read More

2022-01-04T10:03:13+00:00January 4, 2022|Kim's Blog, Management Skills, Relationship Management|

Book Review: The Legal PR Guide – Gaining buy-in to law firm media relations

Last month saw the launch of the PRCA’s Legal PR Guide which was produced in conjunction with Byfield Consultancy. I contributed the chapter on buy-in. About the Legal PR Guide At just 60 pages, the Legal PR Guide is short and to the point. But it contains a wealth of Read More

2019-12-12T13:42:43+00:00December 12, 2019|Kim's Blog, Lawyers, Marketing|

Writing tips for finding news stories, backstories and explainers

When you are writing articles and blogs you usually focus on topical and newsworthy stories and developments. However, at a recent writing workshop we discussed the role of well-written pieces of explanatory material when they are used as backstories and explainers. So here are some writing tips for finding stories, Read More

2021-04-03T15:11:17+01:00April 29, 2019|Accountants, Kim's Blog, Lawyers, Marketing, Property, Web Sites|

Developing a business psychology practice – Communicating a consulting profile and reputation

It was a great pleasure to develop and present a module on “Developing a business psychology practice – Communicating a consulting profile and reputation” for international students of the MSc Business Psychology course at the University of Westminster recently. This post summarises the key points discussed. Planning your practice A plan Read More

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