Relationship Partner

Key Account Management (KAM) – Research companies, use KAM technology and maintain momentum
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Key Account Management (KAM) – Research companies, use KAM technology and maintain momentum

Accountants, Kim's Blog, Lawyers, Marketing, Relationship Management, Strategy

Key Account Management (KAM) – Research companies, use KAM technology and maintain momentum

At the start of June I had the pleasure of leading PM Forum’s “Towards KAM (and ABM) – Helping fee-earners with client relationship management” online workshop. Delegates were from legal and accountancy firms in the UK, Channel Islands, Germany and United Arab Emirates. We covered a lot of material in Read More

Kim Tasso2023-10-19T18:36:53+01:00June 15, 2023|Accountants, Kim's Blog, Lawyers, Marketing, Relationship Management, Strategy|

Reasons to invest in a Key Account Management (KAM) programme
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Reasons to invest in a Key Account Management (KAM) programme

Accountants, Kim's Blog, Lawyers, Management Skills, Marketing, Property, Relationship Management, Selling, Strategy

Reasons to invest in a Key Account Management (KAM) programme

At a recent Proactive Marketing Executive course (see http://www.pmforum.co.uk/training/) we spent a fair amount of time talking about marketing/business development initiatives where the focus is on managing a few major clients - a Key Account Management KAM programme. I was asked to summarise the key reasons why firms should concentrate Read More

Kim Tasso2018-01-12T12:09:55+00:00February 11, 2016|Accountants, Kim's Blog, Lawyers, Management Skills, Marketing, Property, Relationship Management, Selling, Strategy|