Trends

Case Study – UK tax rates app from Haines Watts accountants

I am still receiving additional material to supplement  the White Paper (Apps by UK law, accountancy and property firms – Are we missing the digital revolution?) http://kimtasso.com/white-paper-apps-by-uk-law-accountancy-and-property-firms-are-we-missing-the-mobile-revolution Thanks to Samantha Davies, National Marketing Manager Haines Watts, for this case study. Here is the link to the app on their website http://www.hwca.com/clients/tax-publications/tax-rates-app/ Read More

Diversity Debate – Women on Boards?

The other day there was a piece about the lack of women on UK Boards in the Evening Standard http://www.standard.co.uk/news/uk/boardroom-doors-are-still-closed-for-women-8084093.html The key points were that: Not one woman has joined the board of any of Britain’s biggest companies in the past year In the past two years, of 87 executive Read More

2013-08-08T20:50:37+01:00August 31, 2012|Kim's Blog, Statistics and trends|

Highlights from the McKinsey article on demystifying social media

In April, McKinsey management consultants published an article on social media with a specific focus on its value in consumer marketing and on its “consumer decision journey” model. The full article is here: http://www.mckinseyquarterly.com/Demystifying_social_media_2958 Whilst it is not directly relevant to the professions, there are some statistics and case studies Read More

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