USP

Book review: All you need to know about commercial awareness by Christopher Stoakes

I facilitate various workshops designed to increase commercial awareness. For young professionals. And it’s good to be able to recommend reliable sources of information at those sessions. This short (130 pages) information-packed book was revised in 2019. And I commend it to those looking to initiate their commercial awareness journey. Read More

2023-08-24T15:46:17+01:00August 24, 2023|Kim's Blog, Management Skills|

Perfect pitches – Five key points (Video)

This short (10 minute) video takes a look at pitching and shows the client reaction to submissions to a fun make-belief pitch. Five tips are explored: process, research and empathy, relationship, document and presentation and differentiation. Please enjoy perfect pitches – five key points. Video script Hi, I’m Kim Tasso Read More

Selling – The vital role of research in the pitch process

At a recent PM Forum training session “Helping your fee-earners prepare the perfect pitch” (http://www.pmforum.co.uk/training/) we focused on how research is a vital to pitch success – both for marketing and business development professionals to add value to the pitch process and to develop differentiating and compelling value propositions for Read More

2016-10-14T11:35:28+01:00October 14, 2016|Accountants, Kim's Blog, Lawyers, Marketing, Relationship Management, Selling|
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