Videos

Preparing M&BD professionals for the future – learning, skills and knowledge transfer

At the 28th PM Forum Annual Conference  in September I (in my capacity as Head of Training and Learning Transfer of the Managing Partners’ Forum and PM Forum), co-presented breakout sessions with Julie McConnell of international law firm White & Case. Our focus was on the accelerating change in the Read More

Lessons from digital marketing webinars (June 2023)

Things continue to move at pace in the world of digital marketing and marketing automation (MarTech). It’s hard to find valuable and reliable sources of information so I wanted to share some insights from some excellent webinars I recently attended. Lessons from digital marketing webinars (June 2023): How to get Read More

2023-06-19T09:32:46+01:00June 12, 2023|Kim's Blog, Marketing, Social Media, Web Sites|

Property marketing case study – Thought leadership campaigns: Arcadia, JLL and Remit

I regularly scan the market for examples of great marketing and business development – and I use case studies in workshops and training (not least the “Managing and Marketing a Profitable your Surveyors’ Practice” I present regularly for MBL). Thought leadership is a fantastic strategy to lead integrated, multi-channel campaigns Read More

2022-12-09T11:51:25+00:00December 9, 2022|Kim's Blog, Marketing, Property, Statistics and trends|

Referrals – The role of internal communications, messaging and storytelling and post-Covid “water cooler” moments

Earlier in December I facilitated another of MBL’s  popular “Developing more work from referrers and intermediaries” full day LearnLive training sessions. With delegates from legal, accountancy, surveying, architectural and financial services firms there was lots to discuss. Dominant themes were referrals – the role of internal communications, messaging and storytelling Read More

2021-12-19T12:34:01+00:00December 19, 2021|Accountants, Kim's Blog, Lawyers, Marketing, Relationship Management|

Video in the marketing mix

During the Covid-19 lockdown there was an explosion of video content from professional services firms. There was also an increase in content (some through webinars and a lot through video!) about producing and distributing video content. Over the last year, I too have been experimenting with video in my marketing Read More

2021-04-03T14:19:14+01:00April 3, 2021|Kim's Blog, Marketing, Social Media, Web Sites|
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