An MBA is great – but you’ll need soft skills to make an impact

Posted on: December 3, 2018 Soft skills

This article “An MBA is great – but you’ll need soft skills to make an impact” was published on the Association of MBAs (AMBA) web site on 23 November 2018  https://community.mbaworld.com/blog/b/weblog/posts/an-mba-is-great-but-you-ll-need-those-soft-skills-to-make-an-impact They don’t teach you about soft skills and relationships at Business School, but these are what could make the vital difference to career success, says Kim Tasso […]

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Client Feedback – From the horse’s mouth: The Crown Estate, Surrey County Cricket Club and JUUL Laboratories (2018)

Posted on: November 8, 2018

At the 2018 Professional Marketing Conference (see https://www.kimtasso.com/professional-marketing-forum-conference-report-2018-the-bare-necessities/), there was the usual client panel where clients of legal, accountancy and property professional services firms gave their views on marketing and client service. Continuing the series of Client Feedback – From the horse’s mouth: The Crown Estate, Surrey County Cricket Club and JUUL Laboratories provide their […]

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Book review: “The change catalyst – secrets to successful and sustainable business change” by Campbell MacPherson (Change Management)

Posted on: September 26, 2018 Change management Change Catalyst

I was at the Business Book Awards https://www.businessbookawards.co.uk/  in March. I saw Campbell’s humble and humorous acceptance speech when this book scooped the overall winner prize. The judges’ glowing commendations  meant that I simply had to read it. The change catalyst is indeed a great book. It’s beautifully written and a welcome addition to change management […]

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10 takeaways from a workshop on buy-in (Guildford, 2018)

Posted on: September 13, 2018 Workshop on buy-in

Thanks to Stevens Bolton https://www.stevens-bolton.com/ for hosting a Professional Marketing Forum workshop on buy-in Guildford http://www.pmforum.co.uk/locations/guildford.aspx After a lively session including exercises, discussions and sharing ideas, the delegates selected the following top 10 takeaways: 1. Face-to-face contact A recent HBR report suggested that face-to-face requests were 34 times more likely to be accepted than those by […]

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Key Account Management (KAM) – Top 10 tips for designing and implementing a KAM programme

Posted on: August 25, 2018 designing and implementing a KAM programme

Delegates (representing experts and beginners from law firms, accountancy practices, technology consultants and actuaries) at a recent training session by http://www.pmforum.co.uk/training.aspx on Key Account Management (KAM) selected the following top 10 tips for designing and implementing a KAM programme in a professional services firm. Designing the Key Account Management (KAM) programme 1. Adopt a long […]

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